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Repair the Leaks in Your Marketing
One of the first things I ask potential clients is: “What are you doing right now to promote your art?” I know they haven’t read my book when their only response is, “Well, I’ve had a website for 2...
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Track Your Business Growth
For years I’ve been tracking monthly numbers in my business. When I slack off on the tracking, my numbers decline. It’s the exact opposite of “Ignorance is bliss.” I believe that tracking numbers tells...
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Share the Stage to Make Fast Fans
Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other...
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Valuable Business Lessons From Infusioncon
I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to...
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Delay Your Satisfaction For Social Media Rewards
It’s fun to pin to Pinterest! It’s fun to post images of your art to Facebook and get instant likes and comments. But, STOP! As a smart art businessperson, you understand that immediate gratification...
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Create Anticipation By Promoting Your Art Event Early and Often
It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are preparing people for something big. You are building expectation,...
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This Is Only A Test: Marketing Experiments to Improve Results for Your Art...
You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, newsletters, postcards, and more. As an entrepreneur interested in earning money from...
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11 Artist Videos to Whet Your Appetite Plus 1 Bonus
Your photos aren’t reaching as far as they used to on Facebook. A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links...
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Stop Wasting Time on Social Media
Are you wasting time on social media sites? I’m not implying that you shouldn’t be on those sites. I’m just wondering if you’re using them to their potential. It’s not that you need to be posting and...
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Content Crimes: How You’re Misbehaving Online
As I wrote last week, you could waste a lot of time online if you’re not paying attention. Let’s look at this subject a little closer so that we’re not just looking at where you’re wasting time, but at...
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Seeking Inspiration While Topic Hopping
It’s Friday. My calendar says “Writing Time.” Every Friday at this time is blocked out to write. I like going into my weekend knowing that I have written something that will contribute to next week’s...
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What’s Your Social Media Schedule? (Curious Monday)
One of the things we do in Content Camp is create an editorial calendar so you know what you’ll be posting and when. This naturally got me thinking about what your social media schedule is like....
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Multiply Your Content by Repeating Yourself
You sweat over your bio and artist statement. You make a heroic effort to create interesting content for social media. You work tirelessly to craft a decent artist talk that will engage an audience....
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Valuable Business Lessons From Infusioncon
I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to...
View ArticleClik here to view.
Delay Your Satisfaction For Social Media Rewards
It’s fun to pin to Pinterest! It’s fun to post images of your art to Facebook and get instant likes and comments. But, STOP! As a smart art businessperson, you understand that immediate gratification...
View ArticleClik here to view.
Create Anticipation By Promoting Your Art Event Early and Often
It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are preparing people for something big. You are building expectation,...
View ArticleClik here to view.
This Is Only A Test: Marketing Experiments to Improve Results for Your Art...
You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, newsletters, postcards, and more. As an entrepreneur interested in earning money from...
View ArticleClik here to view.
11 Artist Videos to Whet Your Appetite Plus 1 Bonus
Your photos aren’t reaching as far as they used to on Facebook. A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links...
View ArticleClik here to view.
Stop Wasting Time on Social Media
Are you wasting time on social media sites? I’m not implying that you shouldn’t be on those sites. I’m just wondering if you’re using them to their potential. It’s not that you need to be posting and...
View ArticleClik here to view.
Content Crimes: How You’re Misbehaving Online
As I wrote last week, you could waste a lot of time online if you’re not paying attention. Let’s look at this subject a little closer so that we’re not just looking at where you’re wasting time, but at...
View Article
